UPR Agency’s 202020-action provides communication advice to young brands and starting businesses battling the corona fall-out

Young brands and start-ups are particularly hard hit by the measures against COVID-19. This prompted UPR Agency, established as a start-up in 2000, to give something concrete and valuable back to young companies to celebrate its 20th anniversary. Through this activity, UPR Agency, a leading provider of lifestyle, consumer and corporate communication services, puts its 360° expertise at the disposal of the future of its business. Please mail 202020@upragency.com for more information.

“With this action we give young start-ups and brands answers to the pressing PR questions they are confronted with today. In the current difficult times of corona, this is more than welcome to young entrepreneurs who, just as we did 20 years ago, have to gain the trust of their markets and consumers. More than ever before, they can do with a nudge in the back. The gift of knowledge is, after all, for those who embrace it,” say Wendy Jaspers, managing partner, and Erik Struys, strategy partner of UPR Agency.

Businesses who do not have a partnership with a communication consultancy are invited to mail their communication needs to 202020@upragency.com. Once they have responded to a few intake questions (see below), they can rely on professional recommendations regarding their consumer, lifestyle and strategic communication; media and influencer relations; reputation and stakeholder management; as well as financial, crisis and CSR communication. In short, on the full 360° communication approach.

Every week UPR selects questions that its communication experts then personally discuss in the form of a 20-minute video call. Consultants from UPR’s consumer, lifestyle, fashion, beauty, leisure, digital and corporate communication teams then share their advice, tips and tricks on an individual basis with participants. Frequently recurring and more general questions are answered via the Instagram platforms of UPR Belgium and UPR Business & Consumer, as well as UPR Agency’s LinkedIn page.

“Our 202020 action is open to young businesses and brands from all sectors, B2C and B2B. They can rely on professional advice that will strengthen their positioning, public awareness and reputation and, in doing so, establish themselves as top of mind through owned, earned and paid media. That gives them an early head start,” conclude Wendy Jaspers and Erik Struys

Participation is simple

All that is required is an email to 202020@upragency.com, answering the following questions:

- Briefly introduce your company and core business, including your start-up date.

- What communication challenges are you face with?

- Who is your target group?

- What are your contact details: name, email, telephone number, website URL?

- Do you already use a communication agency or have you recently approached one for advice?